Amazon finally launched in Australia in late 2017 but has been around in the US for a while now, and if the research from the US Market is anything to go by, creating high-quality product images for Amazon should be your top priority.
Amazon is nothing sort of HUGE. The US Site saw over 3 Billion visits last year. There are many books, articles and courses sold around how to make YOUR product sell on Amazon. Almost every one of these resources mention the importance of great quality images.
Let’s look at just some of the reasons…
Standing out from the competition
Excellent and accurate images are especially important in an online retail setting because potential customers cannot touch and feel a product like they can in a physical store.
A good image helps the customer decide on the best product to meet their needs.
67% of online shoppers rate good quality images as more important than product-specific information, such as the product description or reviews, when deciding to make a purchase.
But beyond that, you need to stick to the rules – especially with Amazon’s image requirements.
Amazon’s product image requirements
Amazon wants to ensure the best online experience for their customers. As such, they have strict requirements for online retailers that use their platform. Failing to stick to these rules can have serious consequences. These range from suppressing or deleting your listing to suspending your access to the platform altogether
Major offences include:
- The product title and image do not match
- The image is blurry or pixelated or has jagged edges
- The image has additional text, graphics, or watermarks
- The product is cropped or not wholly visible in the image
- Images showing multiple product views, colours, or sizes
- Images showing visible mannequin
The company lists their image requirements on their website, but here is a quick rundown of how you can stay on the right side of the rules.
The images must be clean .
Image backgrounds must be pure white, and not contain additional text, graphics, or inset images. Also, the image should be of only items that are actually part of the listing.
The images must be clear and crisp
Drawings or illustrations of the product are not allowed. The photo must be in focus, professionally lit and photographed, with realistic colour and smooth edges.
The images must be complete and full
The full product must be in a frame and should fill 85% or more of the image frame.
How GoMibby can help you stick to these rules
GoMibby’s photographers and designers are well versed in the rules of how to create compliant images of your products and helps you fulfil all of these requirements without any of the hassle. GoMibby has helped many Amazon Sellers from a range of industries boost their online sales conversions, thanks to our easy-to-use solution.
Why not contact us today to see how we can help you and your business.